Practice makes perfect especially if you cannot make a good first impression, well, that has always been the case with most tablets. The only exception is the iPad. The first iPad became an instant success when it was released. The main competitors, android, started off with the Xoom and eventually refined the line up with the Nexus 10. Of late however the obsession has been the 7-8 inch tablets. Here again Apple released one product, the iPad mini, and it was an instant hit. Android may have finally got it with the 2013 Nexus 7 and the Galaxy Note 8 but so many 7 inch android slates have fallen short. So, what does that say about Android and Windows tablets and is Apple that good or is there more to it?
The simple answer is that Apple knows its customers and when they make a product they anticipate what the customers want and therefore give them exactly that. That does not mean that Android/Windows OEMs do not know their market. They do and actually they know the market too well. You see, when Android OEMs make tablets they make several to carter for the different demands. As such we have budget tablets like Galaxy Tab 2 and Tab 3 series and high end tablets like the Sony Xperia tablet Z. As a result one tablet is only used by about one third of the customers while every iOS fan will use one tablet.
Windows 8 tablets are still new in the market but so far things don’t look too good. The surface RT registered low sales while Asus, who are responsible for popularizing Android tablets with their transformer line up, have decided against making Windows RT tablets due to the low sales. I believe quickly developing apps for windows RT will persuade people. Apps shortage is an issue even on Android tablets so maybe Windows RT will only do well if FULLY supported by trusted OEMs like Samsung and hopefully Nokia.
Marketing is also a big issue. Apple products are available in almost all countries. Locally, I cannot find any Asus or Nexus tablets. The Nexus 7 was able to find its way but prices were grossly exaggerated while the Nexus 10 has never made it. So in the end you want to buy an android tablet but end up buying an iPad (never mind the price).
Android tablets need refining. We talk so much about Android phones but never about the tablets. The phones are almost perfect but you will always find something to complain about the slates. However the 2013 Nexus 7 is great. Let’s hope it does well.